October 9, 2009

Clarified but not Convinced

A lot of formal communication in any organization is by the management - flows top to bottom. Focused mainly on getting the management message across - primarily about objectives, results, strategies, scorecards, policies, procedures, news & updates, other etc., So the idea behind all is - 'Get the message across!'

Of course, one can't imagine discounting the little-bit of the feedback taken and surveys conducted to understand the employees' ranting and raving as well. What of the communication after surveys? Err.. wrong question! Be focused - the point I'm driving home is - the objective of communication is - 'Get the message across!', is it clear?

I've been having this 'clarified but not convinced' feeling reinforced specifically since the time India Inc., had started taking recession cover for various cost-effective measures. There's been a great deal of communication on these strict measures. But, as I observe hundreds of people around me, myself, working family members who keep watching how India Inc., is succeeding in bringing the expenses curve down, for them, the other economic costs have been going up. Even for these measure the great deal of communication that's been happening within the organization from top to bottom has been to elaborate the management's stand and to clarify... Unfortunately, management communication hasn't been able to convince anyone.

Guess the cost of convincing employees is too high! Any doubts? Is it clear? Yes, it's clarified, but, I am still not convinced..
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